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Catalog Photography

06 Jun 2010 by

catalog photography

Types Of Paper In Catalog Printing

There are many things that are important to catalog design. Your must be sharp and appealing. Your text and even the font you use for the text is important. The cover page design and the design of your catalog's product pages all play important roles in designing a catalog that will bring in new customers and sales.

However none of the things mentioned above are more important than the type of paper you will choose to print your catalog on. The "feel" of your catalog is important to your potential customers. The longer they have your catalog in their hands, the more product they will buy. In this I will go over some of the many paper choices you have to print your catalog on.

First you need to decide if the cover will be the same paper as the rest of your catalog. In most cases the cover will be of heavier weight then the interior pages.

Second you will need to choose coated or uncoated paper for printing your catalog. Coated paper is for the glossier layouts and uncoated is more economical, but can still display your products well.

So you have two things to consider first, "Will it be glossy paper or not?", "Will my cover be the same weight as the interior pages of my catalog?"

Once you have answered those two questions the next decision is what the weight of the paper will be. Most catalogs go with 60, 70, or 80 lb. weights. So it would be 60lb uncoated or coated, 70 lb. Coated or uncoated. 80 lb. Paper usually is only chosen for 80 lb. Weight and above. Also, not all paper is measured by weight. Some is measured by thickness or "points".

Now the above is really over-simplified. There are other types of special paper you can choose from. There is textured paper, photographic paper, and other more expensive paper to choose from if you are selling a high-end or expensive product.

There are also other considerations when choosing the paper your catalog will be printed on. Such as the method of printing you are going to choose.

If you are going to have your catalog printed on a hot-set web press, then you can choose uncoated or coated paper. The heat will dry the ink as it prints your catalog. If your printer uses a cold-set web press then the ink air-dries and is absorbed into the paper. A cold-set web press cannot print on coated paper.

If your printer uses a sheet-fed press then you can choose from any of the high quality papers they have available. The same goes for printers that do digital printing.

It will depend a lot on the printer you choose. You need to find out what type of paper is available and you will want to see samples of the paper to get a better idea of which one you want to print your catalog on. Also ask your printer to suggest the different types of paper they think will be the best for your catalog.

Here is a list of some of the types of paper your printer may have available for you to choose from or may be able to order for you.

Dull Coated Paper

Matte Coated Paper

Glossy Coated Paper

Antique Paper

Vellum Paper

Wove Paper

Smooth Paper

Felt Paper

Linen Paper

Fiber-added Paper

Laid Paper

Parchment

Four things determine the quality of the paper, opacity, brightness, finish, and ppi. (Pounds per inch) Brightness affects the contrast and brilliance of the paper. It affects how your text will stand out on the pages of your catalog. Opacity is how much your ink is visible from the back of the page. If a paper is too opaque, your text and images from one page will be seen through onto another page that your customer is trying to read. The finish affects the feel of the pages and also how your images will look. The lower grade finishes produce grainier images while high quality finishes sharpen the look of your images.

Ask your printer to provide you with samples or swatch booklets and a price list for printing your catalog on the various types of paper before you decide. You know what your budget is and paper is only one of the expenses you have to consider.

About the Author

http://www.touchmediadesign.com TOUCH MEDIA DESIGN is a full-service creative company specializing in assisting both online and offline businesses in web design, e-commerce, catalog design, graphic design, product , printing, and marketing.

Free People: March 2010 Catalog

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Photography Services

27 May 2010 by

photography services
poll: what do you expect in return for services provided to a contact?

Conversation skills...*wink wink*

Nikita & Mithun Indian Hindu Wedding Highlights @ Atlantis Pavilions Toronto Video Services

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For Photography

25 Apr 2010 by

for photography
Starting into , What is the best program for editing digital ?

I have been told that Adobe shop is the way to go but I really would like some input before I drop all that cash. I am looking into Portrait and nature photography. I would like to use one program only and I want to be able to do all sorts of things, for instance, adding hints of color to B&W , changing filters etc... Any input would be helpful. If anyone has used Adobe tips would be welcomed too! Thank you so much.

I liked and used Corel Photo Paint for several years. Photo Paint is compatible with Photoshop, in that any plug-in you can buy for Photoshop is supposed to work with Corel Photo Paint.

The two programs don't work the same way -- so when you're learning one, you're not learning the other.

In my opinion, Photo Paint is easier to use, and I prefer Photo Paint's methods for selecting areas/masking.

However, there's no substitute for Photoshop. Every photo magazine you pick up has a how-to using Photoshop. There are a million books on Photoshop in your local bookstore. There are several good online tuturials for it, also. You'll ultimately end up using Photoshop one day; there's no avoiding it.

For all the things you've said you want to do -- adding color tints, adding filters, etc. -- either program will work.

DSLR Tips: Night Photography

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Kids Photo Contest

20 Dec 2009 by

kids photo contest
entry???

A contest with the theme of "Spirit of America" judged on creativity and originality...... As I have no pictures of a 4th of July parade, or kids waving flags, this is what I have come up with so far. I can submit 4 . Which do you like or dislike, and why? PLEASE HELP!!!!

http://www..com/photos/30070917@N02/

Note on the selective color flag: I uploaded the wrong file to flickr.... I DID use the in-camera seeting for that picture. The one I meant to upload was the full-color that I had manually selected the red..... Thank you for your comment!
And when I did it manually, I made sure that the red tones were wide enough to tone the shadowed areas, too, then manually put the red bricks back to black and white. I really prefer the selective color version of the hoto, the full color looks too messy to me...

The obvious one, the flag selective color, is marred by poor use of the technique, which I suspect was done using the in-camera setting. There are dropped areas which should have color (look in the red stripes in the shadowed areas to see what I mean.) If you want to use it, I would either use a full color version or convert it entirely to B&W.

The bridge or the cloudy landscape are both very nice. I find a lot of spirit in landscapes, but they may not be the best fit to the contest criteria, and they are not terribly original.

I also like the little girl on the steps.

You have some nice photos, keep learning and practicing and you will only improve. Best wishes and good luck in the contest!

Baby Photo Contest

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Tim Photography

19 Sep 2009 by

tim photography

Buying a digital camera is great fun, particularly if you've never had one before, because you can take loads of great without the expense of having to print them all of before you can see which ones worked well. But if you want to get the best out of your digital camera and extend its life, then you need to spend a little extra on some digital camera accessories, some of which might include:

  • Battery charger/AC adapter

  • Memory card

  • Rechargeable batteries

  • Camera case

  • Camera bag

  • External flash

  • Filters

  • Lens cleaning kit

  • Tripod

    • One of the most sensible digital camera accessories you can buy is a soft camera case. These are usually only $10 to $20, but can be worth their weight in gold if you drop your camera or are careless with it. A soft camera case won't protect your digital camera from everything, but it can protect your camera from damage in many instances. If you expect to be traveling a lot, it might be better to buy yourself a strong camera bag for extra protection.

    A lens cleaning kit is another very important accessory. Buy a good quality kit, preferably from a reputable camera dealer. Never clean the lens or any other optical part of your camera with a shirt, water, breath or fingers. A good kit should only cost a few dollars, and include a soft cloth, a small blower brush, some lens cleaning solution and some lens cleaning tissues.

    Rechargeable batteries. Including a spare set, are a definite necessity. It's amazing how often the batteries in your camera will go flat at the worst possible moment. So having a spare set already charged is a great idea. If you take a lot of photos you'll find you go through a lot of batteries, so although rechargeable batteries are more expensive up front, they'll pay for themselves very quickly. It also means you don't have to try and find a shop selling batteries when youÂ’re in the middle of nowhere. You'll also need a battery charger or an AC adapter. Personally I think the charger is more useful, because you can be charging up one set of batteries while still taking photos with another. With an AC Adapter you'll have to wait for the battery to recharge.

    Most digital cameras come with a memory card that is either 16 or 32 MB. Most people find this isn't enough, so it's probably a good idea to buy yourself a larger memory card. That way you can take more pictures at a time, and will have to make less trips to the computer to transfer the ones you've taken. You can also use a number of smaller memory cards if that works better for you.

    A tripod isn't an essential digital camera accessory, but it can certainly be a handy one. A tripod is particularly useful if you're taking photos at a shutter sped below 1/60 second, so that you can reduce the effect of camera shake. Some cameras have an LCD monitor that has a blinking light that flashes when the shutter speed is low enough to cause camera shake. You also need a tripod if you plan to do lots of macro and are too close.

    Digital cameras have their own flash unit, but these have a limited range. However if you've bought a high-end digital camera, then it may include a horseshoe so that you can include an external flash. This can be useful if you like to experiment with different lighting effects, or simply if you find the camera's own limited range too frustrating.

    Don't spend another dollar on a digital camera accessories without first visiting Digital--Tips.info [http://www.Digital--Tips.info] where you will find valuable information on the advantages of digital photography [http://www.digital-photo-tips.info/Advantages-of-Digital-Photography.html], tips on how a digital camera works and a digital camera buying guide [http://www.digital-photo-tips.info/Digital-Camera-Buying-Guide-Part-1.html] that could save you money on your next digital camera.

    Soap Film Photography by Tim Durham at the Science Gallery

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